Social networking site, Facebook Inc. (NASDAQ:FB) has reportedly appointed Hugo Barra as a new boss of its development of virtual reality products, following his parting from Chinese smartphone maker Xiaomi.
Barra, publicized his exit earlier this week to make a swift return to Silicon Valley. He quickly found a new gig as vice president of virtual reality at Facebook Inc. (NASDAQ:FB).
Social media giants, CEO and founder Mark Zuckerberg made the announcement Wednesday in a Facebook post, quoting Barra’s track record at Google and Xiaomi.
“I’ve known Hugo for a long time, starting when he helped develop the Android operating system, to the last few years he’s worked at Xiaomi in Beijing bringing innovative devices to millions of people,” Zuckerberg said.
Hugo Barra joined Xiaomi in 2013 after leading Google’s Android product development. While the Chinese firm has stretched out beyond its home country during Barra’s tenure, it’s been keeping carefully aloof from the US market. Its appearance at the CES 2017 show in Las Vegas earlier this month, though it included gadget unveilings, was more about getting exposure on a grand stage.
In the recent times Facebook has been a foremost promoter of virtual reality technology, a point driven home by the $3 billion it invested to acquire headset maker Oculus VR a few years back. VR, which trickeries your brain into thinking you’ve been dropped into a simulated world, is just now coming into its own after years as little more than a sci-fi pipe dream.
For the very first time during the recent holiday season, high-end VR headsets from Oculus, Sony, HTC and other major players were out for a sales in stores.
“Hugo shares my belief that virtual and augmented reality will be the next major computing platform,” Zuckerberg said. “They’ll enable us to experience completely new things and be more creative than ever before.”
Reports said Barra will manage all of Facebook Inc. (NASDAQ:FB) VR efforts, which comprises its Oculus team.