Following a row in UK and US, Vodafone Hutchison Australia and Nestlé have now joined a number of other world top brands in pulling their ads with Google amid unease they could appear next to harmful content.
According to reports, this decisions was made at an international level and will now filter through to Australia where brands, including Holden and Kia have started withdrawing ads from Google.
Meanwhile Vodafone spokeswoman said in a statement that Vodafone’s global boycott would be extended to Australia.
“In common with many other major advertisers, we have now instructed Google and our agencies to pause Vodafone advertising on all Google digital properties (excluding search) worldwide with immediate effect,” the spokeswoman said.
“We are now working with Google and our agencies to develop a new approach designed to ensure that Vodafone advertisements do not appear within harmful online content.”
Furthermore the Swiss multi-national food and drink giant Nestlé spokesperson also confirmed that firm’s international position has been implemented in Australia.
“Globally, Nestlé has decided to pause our media buying with Google/YouTube and Google Display Network pending reassurances from them on actions to address the problem of brand advertising appearing on inappropriate websites,” the spokeswoman said
“We share concerns about fraudulent and inappropriate placement of brand and other online advertising activities and take our responsibilities seriously in this regard. The online media that we purchase has a direct impact on our business operations and it should only appear on appropriate websites and platforms.”
Recently this Google rejection kicked off in the UK when as UK government, and many top brands, reportedly had their ads next to radical content.
A Google spokeswoman on Sunday said: “We don’t comment on individual videos but as announced, we’ve begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear.
“While we recognize that no system will be 100 per cent perfect, we believe these major steps will further safeguard our advertisers’ brands and we are committed to being vigilant and continuing to improve over time.”