Nfusz Inc (OTCMKTS:FUSZ) represents a forgotten segment of the market: customer relations management. CRM is an exploding industry that could reach $81.9M by 2025. FUSZ is a microcap name in this space – the biggest fish is Salesforce – but the company has proprietary tech that can reduce company costs and might either be a buyout candidate as the industry consolidates or offer sneaky upside in the sector.
The leadership team at FUSZ has a track record of disruption and at a recent microcap conference, CEO Rory Cutaia hinted that he was at it again. He said, “the current CRM products do an excellent job tracking customer engagement, but they do nothing to create customer engagement, and that’s what salespeople and marketing professionals need today. It’s not just about tracking existing customers, it’s also necessary to attract new customers. nFusz’ NotifiCRM does all that and more using the power of interactive video technology. With our technology, we have eliminated friction from the sales process.” FUSZ’s NotifiCRM tech allows a sales leverage to occur where the customer does not have to leave the video or interactive space.
Nfusz Inc (OTCMKTS:FUSZ) formerly bBooth, Inc., is focusing on the manufacture and operation of Internet-connected, kiosk-sized, audio-video recording studios, branded and marketed under the name of bBooth, which are integrated into a social media, messaging, gaming, music streaming and video sharing application.
The Company’s business has evolved from one-based mainly on its mall-based bBooth kiosks and mobile applications, focused on talent discovery, to a cloud-based, enterprise-level platform, tentatively branded as NOTIFI, developed to address markets that includes corporate users, consumer brands and media companies, among others, seeking internal and external messaging and communications capabilities. Offered through bBoothTech, the Company’s technology licensing division, the NOTIFI platform is a fully integrated mobile, desktop and Web-based application, with back-end administration and data collection capabilities. It has not generated any revenues.
According to company materials, “nFusz, Inc. (FUSZ) is a Hollywood-based digital tech company. Our proprietary next-generation interactive video technology is the core of our new broadcast and cloud-based, Software-as-a-Service (SaaS) products. We offer subscription-based Customer Relationship Management (CRM), sales lead generation, and social engagement software on mobile and desktop platforms for sales-based organizations, consumer brands, and artists seeking greater levels of engagement and higher conversion rates.
According to FUSZ: “Our software platform can accommodate any size campaign or sales organization, and its enterprise-class scalability meets the needs of today’s global organizations. Our service is built around our proprietary “Video-First” notifi technology, which places interactive video front and center in all customer and prospect communications. With our flagship product, notifiCRM, we’ve re-invented what a CRM, lead-gen tool should be in today’s video-centric business and social environment. Now watch for our live broadcast interactive video platform that will redefine what “engagement” means in consumer video consumption.”
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Furthermore, FUSZ has multiple business drivers that include public school video-learning platforms, auction industry technology and other ventures. Most importantly, Oracle is using the NotifiCRM system and can now leverage Oracles sales experience and as part of the deal they keep 90% of revenues from sales.
This stock is trading just slightly above its earning valuation and if more sales and partnerships come into the fold than this stock could shoot up fast.
Nfusz Inc (OTCMKTS:FUSZ) is a stock to watch. FUSZ has pedigree, unique technology and an innovative business model along with a strong social media presence. FUSZ has a market cap of $143.84M and a float of 108.66M. As stated above, FUSZ is a strong buyout candidate as there is some consolidation in the CRM industry and Amazon and other big names attended the recent microcap conference along with FUSZ. We will be watching closely here. Sign-up for continuing coverage on shares of $FUSZ stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!
Disclosure: we hold no position in $FUSZ, either long or short, and we have not been compensated for this article.